We’re thrilled to announce that we are now an official Pinarello dealer—and the only one in Wales. This legendary Italian brand is synonymous with performance, design, and racing pedigree, and we’re incredibly proud to bring the full Pinarello experience to our store. Whether you’re chasing podiums, exploring new roads, or simply looking to ride one of the most beautifully engineered bikes on the planet, Pinarello delivers.
Pinarello: Where Performance Meets Passion
Born in Treviso, Italy in 1952, Pinarello has long been at the forefront of elite road racing. With multiple Tour de France victories under Team INEOS, they’ve proven time and time again that their bikes are not only fast—they’re iconic.
Now, riders in Wales finally have the opportunity to experience that same pedigree, with in-person access to a curated range of Pinarello bikes, expert advice, and professional bike fitting included with every purchase.
F-Series vs X-Series – What’s the Difference?
Pinarello’s current range is beautifully divided into two distinct lines to suit different types of riders:
🏁 F-Series – Pure Race DNA
The F-Series bikes (like the F9, F7, F5, and F1) are designed for performance-first riders who want that classic Pinarello race geometry and handling. With aggressive positioning, aerodynamic tube shapes, and powerful acceleration, the F-Series is ideal for riders chasing speed, KOMs, and race results.
🌄 X-Series – Comfort Meets Speed
The X-Series is built around a slightly more relaxed geometry, designed to reduce fatigue on longer rides without sacrificing speed or responsiveness. Think of these bikes as your all-day epics companion—plush, responsive, and still distinctly Pinarello. These are perfect for sportive riders, endurance events, or anyone who wants comfort and control over long distances.
Dogma F – The Flagship
At the top of the tree sits the Dogma F —the very bike ridden by the pros in the world’s biggest races. Constructed from Torayca M40X carbon, with an obsessive focus on aerodynamics, stiffness, and weight savings, the Dogma F is truly in a league of its own.
If you want the ultimate expression of performance and technology, this is it.
While the F and X Series offer incredible value and performance, the Dogma F is for those who accept nothing less than the absolute best.
Pinarello Isn’t Just Road…
Pinarello’s innovation doesn’t stop at the tarmac. Their range also includes:
🛤️ Grevil F – For the Gravel Adventurer
The Grevil F is Pinarello’s answer to the growing gravel scene—fast, capable, and designed to tackle rough terrain without compromising the brand’s famous ride quality. It’s aerodynamic, versatile, and accepts a wide range of tire sizes.
⚡ Nytro E-Road – Electric Performance
Looking for a little extra help on the climbs? The Pinarello Nytro range blends electric assistance with high-performance road geometry. With sleek integration and cutting-edge motor technology, these e-bikes let you ride further and faster without losing that unmistakable Pinarello feel.
Why Visit Us In-Store?
While we feature a selection of models on our website, Pinarello’s full range is extensive, and availability can vary. We strongly recommend getting in touch or visiting us in-store to explore your options, discuss colours and groupset choices, and make sure you’re getting the exact bike that suits your riding style and goals.
And of course, every Pinarello purchased through us includes a full professional bike fit—because a bike of this calibre deserves to fit you perfectly from day one.
✅ Why Buy Your Pinarello From Us?
- ✔️ Only official Pinarello dealer in Wales
- ✔️ Expert advice from passionate riders
- ✔️ Free professional bike fitting with every Pinarello
- ✔️ Access to the full Pinarello range (including Dogma, F, X, Gravel, and E-bikes)
- ✔️ Personalised guidance on sizing, builds, and upgrades
📞 Get in Touch
Ready to start your Pinarello journey? Whether you’re interested in road, gravel, or electric performance, we’re here to help you find your dream machine. Drop by the shop, give us a call (01492 593 811), or send us a message (sales@wecycle.co.uk)—the perfect Pinarello is waiting for you.
